Calculate how much influencers charge. Estimate rates for posts, stories, and reels based on followers and engagement.
Frequently Asked Questions
SIGNAL's pricing model factors in follower count, engagement rate, platform, niche, and current market rates. We analyze thousands of real brand deals to provide accurate estimates.
High-value niches like finance, tech, and luxury fashion command higher rates because their audiences have more purchasing power. Lifestyle and entertainment niches have larger audiences but lower per-follower value.
Yes — most influencer rates are negotiable. Use SIGNAL's estimates as a starting point. Offering long-term partnerships, creative freedom, or product bundles can help you negotiate better rates.
CPM (Cost Per Mille) is cost per 1,000 impressions — what you pay for eyeballs. CPE (Cost Per Engagement) is cost per like, comment, or share — what you pay for action. CPE is usually the better ROI metric.
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