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$299/mo adds up fast
Sprout’s entry plan is $299/mo per user. For a small team of 3, that’s nearly $11,000/year — before add-ons like social listening. SIGNAL gives you more for $29/mo flat.
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No AI content generation
Sprout can schedule and publish your content. But it can’t write it, score it for virality, or reverse-engineer what’s working for your competitors. SIGNAL was built AI-first from day one.
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Built for enterprise, not creators
Sprout Social is a powerful tool built for large teams with dedicated social managers. If you’re a founder, marketer, or agency owner who moves fast, SIGNAL’s workflow is built for you.